I was asked to design the new brand for the Judson University Wellness Center. The Wellness Center Director asked me to design something that would reflect both the counseling center and the health center since the two makeup the Wellness Center. I created an icon that represents the human form using simple and minimalist lines. I have the arms reaching up as if with open hands to seem inviting, as well as appear happy and joyful. The form is simplified to reflect that we all are unified as human beings in possessing emotions and the need for good health. I chose the color green because it reflects healthiness after I studied many other wellness centers and did research on healthy branding.
I came to my final icon after completing several iterations. My process was very thorough. I created the icon using India ink and brush.