Simply Lights: Simply lemonade drinks made with 75% less sugar and only 25 calories.
Goal: create :30 and :15 commercials for the introduction of Simply Lights. Demonstrate the lemonade tastes good, lighter, and you feel healthier drinking it.
Our ideas were in the final deck for the client but not selected in the end.
Writers: Al Smith, Chelsea Benninger, Levi Roberts
Art Directors: Alyssa Warner, Wejdan Ba-arma