I got to work with JBL earlier in my internship with Doner. I worked with other interns to come up with 15 second digital ads for the JBL Link. One of our ideas, "Bobblehead," was produced and is playing now, with over 5 million views after one month. We came up with the original concept but the VO lines were changed.
Below are the other two spots that ran, but a different team came up the concepts and writing.